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IT'S ABOUT LIFESTYLE

 

It's a fluid combination of intangible and tangible factors that affect our worldview and how we see ourselves in it. It’s what we do and how we do it. It’s our likes, our dislikes, and the purposeful choices we make. It's how we engage and relate to the physical, psychological, social, and economic aspects of the world around us. It’s our patterns of consumption and entertainment. One’s gender, age, family, education, socioeconomic status, social networks, and interpersonal interactions all influence our choice of lifestyle. Our lifestyle can reflect our attitude and priorities, our sense of beauty and style, our pastimes and passions, and our identity and self-image. Our lifestyle may express our individuality as well as our membership in a group or of our social status. It’s sometimes, but not always, reflected in how we want the world to see us…how we dress, the cars we drive, where we live, and the HOME we live in. Regardless of what it means to you, the lifestyle you have chosen, the most significant outward expression and investment of our Lifestyle is our HOME. Nothing expresses our lifestyle more than our HOME.

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